The Minchki Method™

What It Really Takes to Build a Brand That Resonates

After over a decade of building brands—on both sides of the table—I’ve come to believe this:

Most brand problems aren’t design problems.
They’re clarity problems. Vision, voice, values, expression—they’re often fogged by too many opinions, too many pivots, or too little structure.

At Minchki, we’re often called in when a brand is feeling fuzzy. The ambitio…