The Metamorphosis Method
Branding is belief made visible. Which means before anything is made, the belief has to be found.
The Metamorphosis Method
Most brand projects start in the wrong place. This is a framework for starting in the right one — and building something that could not belong to anyone else.
There is a version of brand building that begins with a mood board. You save images, pull references, brief a designer, and start making things. It feels productive. It look…
