This week’s edit includes:
→ Dinner with SOFRA: artful bites, generous souls, and homewares to swoon over
→ A surrealist joyride with Gustav Westman x Mercedes-Benz
→ Summer’s most fun fashion show (hint: Alémais did it again)
→ Plus: Ibiza dreams via Loewe and a peek at the moodboards taking over my desk
A Dinner with SOFRA
I met Dana at my local coffee shop. Twenty minutes into sharing ideas, past lives, and creative obsessions, I just knew. The kind of person you click with—the kind that makes your casually invite them to your place to chat creativity and dinner.
She told me about SOFRA: a brand inspired by heritage, hosting, and creating beauty for the everyday table. And when she invited me to an intimate dinner at her friend Joy’s home, it all made sense. Women gathered around the table—curious, generous, full of life.
The ceramics? Insanely good. Earthy, sculptural, soft to the touch. The energy? Tasty Magazine approved.
Tasty Things to See
Alémais S/S25 at Harvey Nichols
A riot of colour, print, and personality—this might be the most joyful fashion brand in the world right now. Their Marrakech-inspired show proves Alémais is not just clothing, it’s a mindset. (And one we want in our wardrobes, stat.)
Gustaf Westman x Mercedes-Benz
File this under “unexpected collaborations we’re obsessed with.” Gustaf’s playful furniture meets Mercedes' precision. Think curvy side tables made from actual AMG parts. It’s engineering meets irreverence.
Loewe Paula’s Ibiza 2025
Loewe’s annual summer drop never misses—and this one’s a trip. Terracotta crochet, oversized sunnies, shell-beaded everything. Big Wave Energy, brought to you by Jonathan Anderson. Dreamy, decadent, a little bit deranged—in the best way.
SHOP THE DROP
TASTY THOUGHTS: Branding Isn’t Broken — But It’s Stuck in a Loop
If the last wave of branding was defined by systems-thinking, the next one might be defined by something harder to grasp: instinct.
TASTY FASHION: THE SUMMER EDIT
I’m heading to NERANO in a few weeks and putting together a few looks for summer. Comfort is the new cool and these sets and looks are on my MUST LIST….
TASTY MOOOOODBOOOOREEEDS
When my brain gets busy and my tabs get chaotic, I don’t tidy—I curate. Moodboards are my mental floss. A way to make sense of the swirl. To collect without overthinking. To create clarity through collage.
Here are this week’s tasty moodboards:
Until next tasty curation—stay curious, stay generous, and keep your table beautifully set.
Love,
Tasty Magazine
Curated by Nimisha Inc.